Portfolio

Pop-up Store

Pop-up clothing stores juxtapose unadorned functionality with literal and metaphorical light. MARATHON is a facade created with marathon blankets over homasote panels that shapes reflections and communicates the import of simple but functional garments.

As the pop-up store nears the end of its lifecycle, MARATHON will be detached and distributed to customers as a memento. The result is a facade that slowly deconstructs itself, as the brightness is carried away, sheet by sheet, before the store closes.